The photographs for private use were a success. We delivered the products quickly and neatly, the customer was content. Not long afterwards, he asked if we had more “beautiful images”.
That got us thinking. The printer wasn’t unique, nor were the images, but the combination of the right image, a good print and a quick delivery – that apparently was special.
Any Image started from a simple idea: making people happy with beautiful images, in a hassle-free way. A photograph, graphic design or artwork with a story or look and feel that fit the buyer.
It turned out we satisfied a need. People like to tell stories. It has always been that way. In the old days they told their stories by word of mouth and today through social media and television. Those media are ephemeral; people decide in a split second if something is worth their attention.
Images play an important role in that process. More and more, people are focused on the visual. They embellish their home, office or hotel with a photograph or illustration because they want to say something about themselves. The images tell their story.
Everybody has a story to tell. That is the universal need that is central to our work. With our images we help people and companies tell their stories, every day.